Acoustic Today's consumers are used to being bombarded with irrelevant messages, frustrated by unresponsive checkouts, and tired of unfulfilled promises. So, it is no wonder many of them become unresponsive to organisations' marketing efforts, leading to ma...
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Global interest in privacy has led all organizations to find themselves in the difficult position of having to implement and maintain compliance with a host of complex regulations rife with regional peculiarities. Privacy by Design (PbD) and its EU counterpart, Data Protection by Design (DPbD), work...
Inside, you will find all the keys to lead an effective data project as a BI manager and communicate data to your teams. Discover how a company’s CDO can democratize access to data. The amount of data collected increases by 60% per year. Nonetheless, 62% of employees don’t have the skills ...
Can the convenience of personalization survive the privacy backlash? Thanks to headline grabbing scandals about the way organizations have lost, given away, or misused our data, there is a risk that consumers will become less willing to share the information needed by companies to offer personalized...
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9 expert tips to win big with your next holiday marketing campaign The holiday season offers massive opportunity to drive conversion, sales, and revenue - if you know how. You need to be thoughtful, methodical, creative, and conversion-min...
Today’s modern business requires an agile IT landscape to support fast-pace changes coming from digital transformation. As a result, the IT application landscape can become quite messy. Large enterprises implemented thousands of applicati...
The rise of work-from-home heroes The way we work has changed forever. Performing daily tasks, collaborating on reports, holding meetings, and yes, even closing the books outside a traditional office setting is the new normal. Here a...
